Creating meaningful work for brands and bodies 〰️
Copywriting and marketing strategy for brands, shaped by a passion for storytelling, creativity, and movement.
Choose Your Path
Copywriting & Marketing Strategy
An experienced freelance and fractional partner for in-house teams and growing brands, specializing in copywriting, marketing strategy, and content.
Yoga TEACHING & GUIDED Reflection
Movement, journaling, and practices for body and life.
Photography & CONTENT DEVELOPMENT
Capturing people, places, and the moments in between.
Do good, do well.
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Do good, do well. *
We all have the ability to shape the world around us. I believe in working with brands that care about what they make and how they show up in the world.
Do good, do well — that’s the philosophy that guides my work.
Meet amanda
strategist at heart, storyteller by nature.
I’m a freelance copywriter and marketing strategist with over 20 years of experience helping brands tell clearer stories and connect with the communities that sustain them. I launched my consulting practice in 2013 and have since partnered with companies across sports and lifestyle, natural homecare, food + beverage, energy + environment, and technology, including TikTok, Timberland, Seventh Generation, Cabot Creamery, and more.
Before going independent, I spent a decade working in-house at Burton Snowboards, where I held several marketing roles including Global Social Media Manager and Senior Content Manager. During that time, I helped launch Burton’s social media presence on a global scale, shape the brand’s content strategy, and expand its storytelling beyond snowboarding into lifestyle.
My work spans copywriting, content development, digital marketing, social media, and brand strategy.
Outside of brand work, I’m also a yoga teacher, writer, and photographer exploring the connection between movement, reflection, and everyday life. Through my writing and teaching, I often explore themes of authenticity, resilience, and the human experiences that shape how we grow. My writing has also appeared in publications including The Huffington Post and The Compassionate Friends.
Whether through brand work, storytelling, or yoga, I’m drawn to work that expands reach and creates spaces where people feel seen, supported, and welcomed.
TRUSTED BY
Client Reviews
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Client Reviews *
SEVENTH GENERATION
“Amanda worked with us to develop product copy for numerous Seventh Generation categories over the course of a year. Amanda was a great team member, working seamlessly with our brand, claims/legal and eCommerce teams. She was quick to learn (and evolve) the brand voice, product benefits and compliance requirements to craft compelling product copy, and regularly jumped in to help write headlines or ad copy.”
— Tay Olson, Creative Services Manager at Seventh Generation
TIKTOK
“Amanda wrote many brand case studies that are featured on the TikTok For Business website. She’s a strong writer and is great at adapting her work to fit B2B writing voice and tone. I was also impressed by her writing wit and consistent ability to turn phrases!”
— Steven Lo, Global Marketing Solutions at TikTok
GREEN MOUNTAIN POWER
“Amanda is tremendously talented and creative and one of the hardest working people I have collaborated with in the web/marketing/events planning space. She authentically understands the nuances of digital media and how to succeed through innovative, big thinking. Years of real world practice has made her refreshingly adept at knowing the right combination of approaches to use to market, brand, and communicate successfully. She’s forward-looking, always tuned in to what’s going on – she builds connections, she understands communities and customers. She can take a product or vision and just, “Go!” That’s a real bonus, and why I would happily work with her again on any project.”
— Mark Dincecco, Director of IT, Green Mountain Power
1% FOR THE PLANET
“Amanda is a quick learn, a clear writer and a calm presence. She gets brand voice and how to simplify complex concepts into clear language. And so flexible, probably more than is reasonable, but she rolls with it and delivers service and great content throughout the life of a job, and then some. Amanda is a great asset to any team and/or project.”
— Barbara Friedsam, Director of Brand Marketing at 1% for the Planet
Marketing + Creative Services
Strategic marketing and storytelling for brands looking to sharpen their voice and expand reach.
Brand strategy, positioning + messaging, consulting, and fractional work.
Copywriting, editing, ghostwriting, editorial planning, and creative direction.
Social media strategy, digital campaigns, and audience-focused storytelling.
Selection of Work:
TikTok | Copywriting & Case Study Development
Cabot Creamery | Copywriting for Blog, Email, & Social
Timberland | Branded Content, Blog, Copywriting
Unreal Snacks | Photography, Styling, Recipes + Baking, Social Media Content Development
Bowflex | Blog Content, Recipe, Photography, Food Styling, Copywriting
in-house work
/ SENIOR CONTENT MANAGER : BURTON SNOWBOARDS
Creative visionary for website concept creation, content, content management and flow collaborating-with and managing female thought and style leaders as part of Burton’s new lifestyle website, burtongirls.com. An exceptional storyteller with the ability to bring rich details alive within the primary forms of online content (social posts, blogs and photos).
Content Planning
Responsible for new website projects including all stages of creative and content development as well as execution including supporting efforts (shoots, launch events, etc.). Assembled workflow that maintained creativity and accurate messaging, while adhering to deadlines, approved concepts and established budgets. Collaborated with internal e-comm and brand departments on key stories to ideate future content creation and concepting, working as creative lead for site re-launch, wireframe and design signoffs, etc.
Strategic Marketing
Empowered to be the lead creative decision maker re: all things Burton Girls. Burtongirls.com; a website designed to share a collective view from professional snowboarders, DJs, actress/models, writers and influencers - a forum where readers can discover unique and diverse content around the snowboarding lifestyle and culture understanding it isn’t the only thing that defines them. Worked towards intertwining the company goals using Burton Girls as the most ideal test and execution ground, evolving the company into a favorite, year-round lifestyle brand.
Navigating Diverse Personalities
Managed 20+ site contributors; their content themes, the flow and the editing of their content. Empowered contributors to concentrate on their strengths while unifying the Burton Girls team as a whole. Wove together their varied talents with a shared mindset to bring collective voice.
Concept Creation
Developed the voice of the Burton Girls brand by acting as the starting point for all content assets. Conceptualized overall look and feel including inspiration boards, developing photo direction, storyboarding, location scouting and vendor selection to ensure seamless concept transition to inception with an eye on relevancy. Content was developed to give a 360° view of the 'Burton Girl' with stories leading to 10k views.
/ Social Media Manager and Public Relations : Burton Snowboards
Pioneer and champion of all social media engagement, technologies, strategies and programs introducing Burton to the social media community. Challenged to build company’s global presence from the ground up. A key member of the Public Relations team with strong international sports background, event management and Olympic exposure. Track record of establishing outstanding media relationships with global journalists, editors and producers.
Public Relations
Offered a fresh and multifaceted approach to both endemic and lifestyle sides of the brands as an active and contributing member of Burton’s PR team. Reinforced the execution all of all PR campaigns including building PR’s lifestyle and entertainment efforts. Event responsibilities included seasonal product launches, Fashion’s Night Out Fashion Week, Sundance and Coachella. Assisted with planning and on-site execution of all snow contests including Global Open Events and X-Games, developing media efforts and onsite liaison for media. Supported the overall PR press release process, including verbiage, identification of key media lists, distribution of press materials and tracking of coverage.
Social Media Strategy and Community Management
Contributed to building a robust and all encompassing online brand presence. Bounced between managing the details of daily social media management to discussing strategy and campaign performance at an executive level. Managed spends for social advertising. Responsible for all community building strategy, development and assembly, as well as best practices and rules of engagement. Launched and grew brand followers from zero to the following; Facebook 500+ thousand fans making it the #1 referral to the US burton.com site, Twitter up to 50k followers, and Instagram to 13k followers after first 6 months of being live. Monitored and tracked brand and keywords, proactively responding to both positive and negative mentions often identifying red flags and potential PR crises, pre-crisis.
Content Creation
Architect of daily social postings, creating relevant and valuable content to attract, acquire, and engage a clearly defined target audience driving profitable customer action. Skilled at both long form content creation and real-time (immediate) content creation and distribution strategies and tactics.
Viral Marketing Campaigns
Conceived and helped implement flash-impact integrated marketing events, setting industry social media standards with projects such as 2009 & 2010 Web Presents, (Shaun) White Christmas, and Winter Storm Warning Live. Produced live social coverage of the 2010 Winter Olympics as well as other events such as the US Opens and X-Games.
/ BRAND COORDINATOR : BURTON SNOWBOARDS
Implemented successful and impactful marketing strategy and led the creation and execution of marketing campaigns. Developed a creative approach, innovation and value to brands covering media relations, campaigns and advertising, web management, product marketing and naming, print collateral management and grassroots programs.
/ BRAND ASSISTANT, WOMEN'S MARKETING : BURTON SNOWBOARDS
Integral support for all Women’s Marketing efforts including print projects, advertising and product marketing.
/ MARKETING: BURTON JAPAN
Transformative internship experience working with and reporting to the Director of Marketing - Japan, collaborating with all facets of the marketing department including events and promotions, athlete management, retail marketing, public relations and advertising. Functioned as key communication tool between North American and Tokyo headquarters, which was a continued responsibility in the years that followed once returning to the US headquarters.
passion projects
/ HACKVT | CREATing A BRIGHTER ENERGY FUTURE FOR VERMONT
Planned and executed Vermont's first energy-focused hackathon, a 24-hour event challenging 100+ participants to create a digital product, app, or website that supports the state's vision of an affordable, efficient, and renewable energy future for all Vermonters. Selected coverage: Hackers Hit Burlington for a Good Cause Burlington Free Press An All-Nighter for Energy Innovation VPR
/ NEW YORK CITY MARATHON: NYRR SOCIAL MEDIA REPORTER
Selected by New York Road Runners and ING New York City Marathon as their Official Social Media Reporter for the 2013 New York City Marathon. Photographed and published a series of portraits with marathoners highlighting their story and what brought them there, Behind the Bib.
/ WARREN WORMANN Jr. MEMORIAL SCHOLARSHIP FUND
Warren is a beloved son, brother, and friend who left his mark on every person he met. In 2005, we lost Warren to a tragic accident, but his spirit has never left. His memory lives on through family and friends who come together to celebrate his life and raise money for the scholarship fund set up in his name. One Pope John XXIII High School Graduate is selected to receive the annual scholarship made possible through the generosity of family, friends, and our ever-growing circle of support.
I'm also an advocate for bringing sibling loss into the conversation of grief. If you have experienced the loss of a brother or sister, I encourage to read my story on The Huffington Post, 7 Life-Changing Lessons I Never Expected to Learn When My Brother Died.
/ yoga teacher
Teaching yoga is one of the most meaningful ways I connect with community. Through my classes and my writing project, The Weekly Unfolding, I explore the intersection of movement, reflection, and everyday life—inviting people to slow down, listen inward, and reconnect with themselves.
WHERE I'VE LEARNED
UNIVERSITY OF VERMONT; BURLINGTON, VT B.A. Sociology, Japanese
KANDA UNIVERSITY OF INTERNATIONAL STUDIES: TOKYO, JAPAN Japanese Language, Japanese Marketing Strategies, and Japanese Popular Culture
GRATEFUL YOGA 200-Hour Registered Yoga Teacher (RYT), with additional training through Be Yogi + Jonah Kest, Trauma-Informed Yoga Training through Trauma Specialists of Delaware
PHOTOGRAPHY
People + Place
FOOD + DRINK
UNREAL CANDY
Photography, recipe creation, and styling for a series of holiday content for Unreal Candy. Unreal is good candy without all the bad stuff – their products are made from organic, sustainable, and fair trade ingredients, are non-gmo verified, certified gluten free (peanut and almond butter cups), vegan (except milk chocolate gems), and never contain anything artificial (dyes are made from vegetable dyes!).
A series of summer lifestyle photography for Unreal Candy, focused on a relaunch and new packaging.
Valentine's Day series for Unreal Candy, including creative direction, styling, recipe, and photography.
Vermont Center for Emerging Technologies
A product of Vermont Center for Emerging Technologies, VCET @ BTV is an 11,000 sq. ft co-working and startup accelerator space in downtown Burlington, Vermont and is home to start-up, creatives, entrepreneurs, and remote working professionals. VCET @ BTV was the venue for the 2014 HackVT Energy Hackathon, the first event held in the new space. Photos were used for promotion and media leading up to the event, as well as website materials for the co-working space.
KINGDOM COMMUNITY WIND FOR GREEN MOUNTAIN POWER
In collaboration with Vermont Electric Coop, Green Mountain Power has built 21 wind turbines along the ridgeline of the Lowell Mountain Range. Green Mountain Power harnesses the wind from these turbines to make electricity for more than 24,000 homes. Photos were used for a printed mailer to Green Mountain Power's 265,000 customers, as well as other press and digital materials.
Wedding
Among the many hats I wear, I’m a yoga teacher who believes yoga is more than movement—it’s an invitation to return to yourself, again and again.
The Unfolding is a yoga-inspired reflection—part story, part soulwork—created to meet you exactly where you are and gently invite you home to yourself.
Here you’ll find soulful reflections, journaling prompts, and inspiration for life on and off the mat.
LIFE LATELY @AMANDAWORMANN
