Love is in the Air: Unreal Valentine's Day
Client: Unreal Candy | A series of Valentine's Day content playing off the nostalgia of the old school candy hearts we know and love – connecting the product and packaging to the messages on the hearts . The goal was to create content that inspires followers to purchase and use the product in their/their kid's Valentine's cards and gifts.
Why the Why Matters: Creating with Purpose Even When Editorial Planning Comes Easy
When it comes to creating content, the holidays are an easy time to fill the editorial calendar. But as brands and creators, I believe it's important to avoid a fullcourt press of push and pull (push out content, pull in sales) and instead be mindful to create with the consumers benefit at the heart – the WHY. Why does this matter, why should I care?